Posts that might Help:
Spreading your idea (to early adopters)
We’re living in the attention economy.
But the more you shout, the fewer results you’re getting.
Your problem isn’t SEO, your lack of a social media intern, or PR. You’ve already exhausted those options.
Something is broken with the way we approach acquiring customers, leads, and fans.
Most solutions provide only cosmetic fixes.
I’m not interested in cosmetic fixes (doctoring up your brand to look pretty by appearance) that have no lasting results.
I’m interested in the lasting power of a brand or creator.
I’m interested in how brands and artists create something that stands out naturally, with seemingly no effort at all.
Yes, it’s possible that customers seek to find YOU instead of you seeking to find them.
And trust me, inbound is much more enjoyable than outbound.
Funny enough, the local Thai restaurant that’s been in your neighborhood for a decade and has a hugely loyal following has figured this out.
Ditto for the Kickstarter project that out of nowhere raised 5x of their goal.
Ditto for the actor who’s unconventional approach connected them immediately to the right people in the scene.
But to get there, things need to be approached in a different way, entirely.
So when we speak, it won’t be about your SEO, the course you bought, what you’re “doing wrong.”
I’m not interested in any of that.
I am interested in helping you build a SOLID business through real connection, interest, and customers.
I am interested in how your unique story, insight, and capabilities are leveraged in a way that audience building feels effortLESS rather than effortful.
But to do that we’re going to have to be unconventional about how we think about things…
How is it that Cross-Fit built their following? If you were to ask their CEO would they speak with you about their marketing tactics or would they speak about something entirely different? Truthfully, most Artists and CEO’s with magnificent hits, have trouble pinpointing specifically what worked for them.
This is no coincidence. Because everything with that type of traction comes from an entirely different place than the competitive market of fighting over ads, SEO, or influencer marketing.
Of course, your product needs to be Great.
It’s almost 2020, at this point that’s a given. We have too many options for your product to not deliver.
But if your product IS great, and you’re not getting attention…
Or if you have a great product inside of you, and you haven’t been able to bring it to the world…
You’ve likely overlooked your greatest asset and your wellspring for attention.
You’ve covered up your uniqueness in lieu of following the crowd’s view of how things “should be done.”
And I understand. It feels safe to follow the crowd.
But how far has that gotten you?
You don’t have to follow my way of thinking.
But ask yourself, how has the other way worked for you?
How will things progress if you stay the course you’re on now?
What is that that’s the problem?
The problem is: you’re competing to be average.
You might reread that and still not make sense of it.
This won’t strike a chord with everyone.
Or maybe you haven’t exhausted your other options yet.
Or maybe you’re content with where you’re at.
We’ve become so accustomed to leaning on Marketing Hacks, Step by Step Processes, Standard Practices – we’ve lost the ability to hear and use our own true north.
Those that are building honest attention and trust among their customers and audience have found out how to reject the status quo and pursue
And today, you don’t need the whole world to pay attention. You just need enough. You just need the right people.
Aligning what you do best with an audience that cares about your uniqueness rather than projecting to be something you’re not with little results.
For those who want to do things different…
For those who want to be great….
For those serious about investing in a different approach….
I open up a few spots for selects clients (CEO’s or Artists) who want to do things differently.
If you want to explore and invest in growth you can apply to work together here.
Killer Brand Marketing is how I advise CEO’s, Brands and Artists in breaking that pattern to find out how to find growth that’s human, repeatable and moves their vision forward.
Past Projects (examples)
The Mystery USB – A USB drive packed with mystery media that arrives at your doorstep and helps you when you have a creative emergency. (Sold Out)
Inspiration and Public Notepad
You can see a web of ideas that I keep here: